The physicians lounge is a unique touchpoint between HCA and their physicians. To bring the HCA physician brand into the lounge we worked with a cross functional team which included strategists, designers, and architects. Together, we concepted the design and function of the space. From the fabric to the seating everything in the lounge was selected to not only meet code but to match the style and tone of HCA's brand for physicians. In order to share this information a design manual was created. The manual provides interior designers, architects, facility contractors, and leadership a blueprint to follow as they make decisions around their physicians lounge updates.

Tools —

Illustrator CC 2017

InDesign CC 2017

Photoshop CC 2017

Credits —

Architecture Firm

Smallwood, Reynolds, Stewart, Stewart
& Associates

 

Studio

Sparks Grove

 

Creative Direction

Jennifer Fenrich