Through research we found that while attending conferences physicians are often with colleagues and may not want those colleagues to know that they are in search of a new job. We used this knowledge to design the booths with open, inviting structures and used the panels to give passersby quick take aways. We created a balance in the space by providing areas for causal learning and intentional conversation.  On the larger structures we created an interactive map experience to act as a tool for lead capture and/or general learning about the HCA network.

Tools —

InDesign CC 2017

Photoshop CC 2017

Illustrator CC 2017

Credits —

Studio

Sparks Grove

Creative Direction

Jennifer Fenrich